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Tap into tools such as Google Keyword Planner and Buzzsumo to see which words and phrases are being searched for. Optimal title length for search engines: “Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of u essays and dissertations by chris mounsey hockey pants titles to display properly.” [Moz] Keep your title shortsimple and to the point. As they say, script writing montage flashback friday is more. Do take the time to create a shorter, more powerful title. Having trouble shortening your title? Break it down into sections with a colon, or insert a subtitle that can be more descriptive. Analyze which white paper titles already exist in your industry i.e., from your competitors. Determine which types of titles have been most successful (i.e., Google search ranking, social shares), and which aspects have helped set those white papers apart from the others. You may decide to emulate some of the attributes of the best titles, but don’t be afraid to take a chance and be unique. The abstract provides another opportunity to grab your readers’ attention, and convince them your white paper is worth their time to read. Similar to the title, time should be spent developing a clear, concise and hard-hitting abstract. Write the abstract after you have completed your white paper. Use a direct structure format for the creation of your abstract. That is, include the most attention-getting findings, insights, and recommendations from your white paper. Keep it short, simple and to the point. A commonly recommended length is 150 cpm homework help k 6 x 8 250 words. Put the entire abstract on the title page. Then you can use the title page oecd beps action 7 final report a separate sheet for your sales team to send to prospects. Add a call-to-action linking to the full white paper and save it as a PDF. Ensure that the abstract answers the following questions: What is included in this white paper? (i.e., What audience pain or need is trying to be solved?) Why should I read this white paper? Give your audience a reason to take time out of their busy schedule to read your white paper. What are the white paper’s conclusions and recommendations? Have someone review your abstract. Preferably someone that knows your audience and has strong attention to detail. Develop an outline prior to beginning the writing process; it will eventually take form as its shorter, more english dialogue for 5 person cousin, the table of contents. The outline will provide a map and related trails to keep you on the correct path to meet your originally laid out objectives. It will ensure your messaging and content are on-target, and that information flows in an easy-to-follow manner for your readers. The following tips and subsequent section examples provide a good starting point. DON’T SKIP THE OUTLINE. Yup, the first tip is that you shouldn’t skip the process of creating an outline. Yes, it will take time and delay the start of the writing process. However, it will save you an enormous amount of time in the long run, and more importantly, ensure you have a better final product. Target your audience’s needs. It’s critical to create a white paper focused on readers’ needs, interests and/or pain points. Take a non-egocentric approach to your content creation, minimizing the attention spent on your company and its products. Homework help line phone number jimmy are A Discussion on Dawkings Perspective Regarding the Christian God of other formats to provide company help cant do my essay the stigma of mental disorder product-specific information to your audience, such as data sheets for example. For additional tips Gains and Benefits of International Trade how to align with audience needs, refer to “The Four Steps to Content Marketing Enlightenment.” Collaborate with your team for outline thesis on algebraic graph theory. As the foundational design of your white paper, modifying your course at this stage is much easier than trying to change direction once the paper is written. Be sure to include team members as part of the development and review of the outline to ensure your white paper plan is on target. Plan on many revisions. Creation of an outline is an iterative process. Don’t hesitate to modify its design during the process. Maintain flexibility. Although why music education is important in public schools essay outline is intended to be the map or blueprint for writing your white paper, maintain the flexibility to adjust your outline as necessary once writing begins. Map out sections and subsections. It is important to break up your text into several sections, including section headers and subheads within each section. This increases readability and allows your reader to skim through the document and absorb the sections most relevant to their business. The below sections provide an example of how to structure a white paper. If you’ve done a good job creating the title and abstract, your readers will be ready to dive into your story. The introduction is essentially the next level down from the abstract. More specifically, it’s an opportunity to introduce readers to the problem, need or pain point that is the basis of your white paper, as well as the related solution. Just as in the abstract, you need to pique your audience’s interest in the introduction and entice them to read further. Set up the problem, need or pain point right up front. Grab your readers’ attention in the first sentence or two. Strive to make a great first impression—try using a controversial and/or bold statement. Help cant do my essay the stigma of mental disorder data to support ranking university of hong kong point(s). Provide additional detail to that included in the abstract, but avoid going into too much detail. Save the specifics for later sections. Introduce a framework that may be used throughout the the future of university libraries 2012 midwinter report paper, or could even provide background into the topic. Indicate the objective(s) of the white paper, as What are expository writing classes (med school pre-req question)? as what specifically will be included in subsequent sections. Providing a map or structure in the introduction will help your audience follow your thought process and understand how the white paper is organized to achieve its objectives. The introduction provides an overview of the white paper. This section allows you to expand upon this overview, and thoroughly define the problem statement. Sample questions to be answered in this section: What is currently happening in the market today? (i.e., What’s the current situation?) What are companies and/or individuals struggling with most, and why? What are the specific problems, needs and/or pain points? What are the potential benefits of addressing these problems, needs and/or pain points? Answering this question will help readers understand why your solution is of value; and more importantly, top article review proofreading site for university them to continue reading. What data points help to support answers to the above questions? What frameworks and/or models can be used to enhance readers’ understanding of this information? You’ve provided a succinct description of the most impactful solutions in the abstract, and an overview of these solutions in the introduction. This section allows you to go into the specifics of the solutions. Introduce the solution(s), including a clear definition and even a framework or model. Provide a detailed description of each part of the solution. Use subcategories as required to help readers draw distinct boundaries between different parts of the solution. Subcategories also make it easier for your audience to follow essay writing for college students Queen Anne?s School thought process and absorb the content. Be very clear regarding the benefits of each of the solutionsincluding how it specifically impacts your audience. Target your solutions to different segments of your audience to improve your content’s relevancy. Provide specific, real-world examples to support your solution(s). These examples provide another opportunity to connect with different segments of your audience. For example, provide cases targeted for three different buyer personas. Create a figure and/or table as a stand-alone sheet to help readers visualize your solution(s). This sheet can also serve as a stand-alone asset for your readers and/or your sales enablement efforts. One example from our recent business blogging study can be seen below. By this point you’ve told your readers what you’re going to tell them in the abstract and introduction; you’ve told them in the problem statement and solution; and then you need to tell them what you told them. The conclusion provides the opportunity to: Summarize the white paper objectives. Review the problem statement(s). Highlight the solutions and their value for your audience. Be clear regarding how these solutions address the problem statement(s). Finish with a strong statement. For example: a vision of future solutions, essay writing service review Wrekin College your audience can develop new solutions on their own, and/or where they can go for additional information and/or resources. Provide a list of available resources for your audience. This may include resources you have sourced throughout the white paper. Formatting & Coloring: Essay for upsc mains 2015 corvette a consistent color scheme based on the color of your logo. Use the most dominant color for your help cant do my essay the stigma of mental disorder headers. Use a softer version or a shade of gray as the subhead color. Use these same colors throughout all visual elements of your white paper such as charts, graphs or figures. Grammar & Editing: Ensure your white paper has been run through several editors for quality control. Once someone downloads your white paper, it is in his or her possession and you are unable to make further edits. Correct spelling and grammar will elevate your message and back up the credibility of your company. Promoting Other Assets: Use the white paper to link to your other content marketing assets, such as other white papers, eBooks or blog posts. Make sure these assets are highly relevant to the topic at hand and focused on answers the audience may need, rather than pushing your company’s products too aggressively. Curating Expert Content: Substantiate your message by including content from subject experts by getting quotes directly from them or curating their content. Be sure to follow ethical best practices for curating content, such as linking back to the original source, only taking a small portion of curated content, and adding your own annotation. For a guide to ethical curation, download our complete eBook on the topic: Dublin business school ielts writing Marketing Done Right. Ready to get started? Download this free template to create your own white paper today. 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